Home Movers – The Perfect Marketing Target In A Challenging Business Environment
The UK economy has been navigating turbulent waters following the most recent Labour budget. The budget, introduced by Chancellor Rachel Reeves, has been marked by significant increases in public spending, financed through tax hikes and higher borrowing. While these measures aim to bolster public services and long-term economic growth, many companies are feeling the pinch […]
Comparing the Effectiveness of Direct Mail, Email, and Programmatic Marketing Channels in the UK
When it comes to going to market, businesses have a variety of channels to choose from. Among these, direct mail, email, and programmatic marketing stand out for their unique strengths and capabilities. Today I’m going to explore the effectiveness of each channel within the UK market, focusing on coverage, accuracy of targeting, cost, measurability, engagement, […]
The Effectiveness of Direct Mail
Direct mail remains a powerful tool in the marketing arsenal, especially in the UK where it continues to deliver impressive results. Unlike digital channels, direct mail offers a tangible, personal touch that can significantly enhance engagement and response rates, but careful planning is essential to increase the chances of a successful campaign – “Right Person, […]
Unlocking Opportunities with UK Home Movers: A Strategic Approach for Businesses
The UK home mover market presents a golden opportunity for businesses to retain existing customers, acquire new ones, and mitigate bad debt. With a strategic approach, organisations can target home movers both before and after their move, ensuring they meet the unique needs of this dynamic customer segment. The Size of the Home Mover Market […]
Using Data to Identify Suitable Properties for Renewable Energy Solutions in the UK
In the quest for a sustainable future, identifying properties suitable for renewable energy solutions like solar panels and heat source pumps is crucial for companies offering renewable energy and insulation products. Leveraging data can significantly enhance the accuracy of this identification process.