About us
Meet the Data Heads
At the heart of Data Heads are two industry veterans focused on helping organisations make better decisions from household-level data.
We unlock insight into more than 30 million UK homes, the households behind them and home moves as they happen, combining trusted property, household and trigger data with advanced analytics and AI-led modelling.
Our work helps brands, agencies and data-led organisations improve targeting, retention, win-back, acquisition and debt recovery strategies across sectors including utilities, local authorities, insurance, finance and retail.
The team
Simon McLaven
Founder and Director
Simon is a recognised customer insight and data innovation specialist with more than two decades of experience building and scaling successful data businesses. As a Director of Data Heads, he focuses on making household, property and customer data more accurate, compliant and commercially useful. His expertise spans customer intelligence, identity resolution, data quality, Single Customer View creation, insight generation and data-driven business transformation, helping clients convert complex data challenges into practical strategies for growth.
Through Data Heads, Simon applies this experience to solutions that support privacy-compliant data enhancement, predictive audience identification and timely engagement around key household events. The focus is on turning reliable data into action: helping organisations understand who their customers are, where opportunity exists and when to communicate for the greatest impact.
Martin Jaggard
Director
Martin brings over four decades of experience within the data, marketing and customer intelligence sector. He leads business development, strategic partnerships, sales and market expansion initiatives. With extensive expertise in property data, home mover intelligence, customer acquisition and targeting, Martin helps organisations identify high-value audiences and improve customer engagement through intelligent data strategies.
A partnership built on experience
Simon and Martin share a belief that better household and property intelligence creates better business outcomes. By combining trusted data, advanced analytics and decades of sector experience, Data Heads helps organisations identify the right audiences, understand key life events and act with confidence. Their focus remains simple: turning household-level insight into measurable commercial impact while maintaining the privacy, compliance and integrity that modern data partnerships require.
Own the move. Own the customer.
The home mover moment is predictable, measurable and profitable. If you’re ready to turn home mover insight into growth, book a demo or speak to our team to see how Data Heads can help you acquire, retain and protect more customers.