Data Heads

A Powerful
Combination
Of Data Insight And Campaign Strategy

With everything in between

Specialists in UK residential property, the households that live in them and all things home mover marketing

Our UK household file opens the door to over 30 million UK properties and the households that live in them. Our data empowers organisations to make informed marketing decisions reaching the right person at exactly the right time.

For over 20 years we have specialised in helping companies target the highly lucrative home mover market increasing marketing effectiveness and ROI through precisely targeted data and creative impactful campaigns.

Data Products

open the door to over 30 million UK households and access key property household and home mover insights
UK Household File

Gain insights into household structures, demographics, and living arrangements across the UK.

Mover Alerts

Stay updated when households move. Ideal for timely, targeted marketing and outreach.

Vulnerability Affordability Index (VAI)

Identify and verify active households with confidence using accurate address-level data.

Net Zero File

Target households based on energy efficiency, green upgrades, and sustainability potential.

Consumer Universe

Reach every UK adult with rich, privacy-compliant insights for precise audience targeting.

UK Email

Access millions of consented UK email records for targeted, compliant digital campaigns.

Campaign
Planning And Creative

We specialise in the lucrative home mover marketing sector. Home movers in the UK spend an astonishing £29 million annually on home related goods and services. Our Mover Alerts combined with our UK Household file and email base give us a unique ability to target and maximise the response from this highly lucrative sector.

Where good at providing personalised consumer engagement at scale, delivering targeted, personalised campaigns based on an in depth understanding of the customers journey that deliver engagement and response.

Creativity That Works

We specialise in creative and compelling direct mail and e-mail campaigns. Direct mail gets opened, it’s more personal, and allows us to be more creative, delivering proven results, over 18% increase in response when we combine direct mail with multi broadcast e-mails. Its all about being relevant

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