Opening the door to every UK home, household and home mover
We are specialists in UK residential property insights, the households that live in them and all things home mover marketing.
30+ years
Specialist home mover & property data expertise
30M+
UK property & household insights
3M
Home mover triggers tracked every year
18%+
Average ROI across sectors
What we do
Home mover data that reduces customer churn and drives acquisition
Every home move creates a high-intent moment of change – and one of the most valuable trigger points in the marketing calendar. It is a chance to win new customers, strengthen existing relationships, and identify people at risk of leaving unpaid bills behind. By recognising this moment earlier in the journey, companies can shift from reactive churn management to proactive customer value management – and we have the data to prove it.
Our data products
The data behind every move
MOVER ALERTS
The most comprehensive home mover alert data on the market. Mover Alerts is a fully licenced, single source of all mainland UK residential home movers at all stages of the moving process.
UK HOUSEHOLD FILE
Opening the door to over 30 million residential properties and the households that live in them with many hundreds of variables and unique insights.
PRE-DEBT ALERTS
Pre-Debt Alerts provides a daily alert when a customer’s property is listed for sale or rent, enabling Utilities and Local Councils to act earlier and engage the customer before a customer’s home move completes to ensure any outstanding arrears are settled pre move to avoid costly, post move debt recovery.
Channels
How we reach your customers
Direct mail
Our highest-performing channel. Creative, timely and tangible, direct mail cuts through digital noise and drives stronger response and recall.
A fast, measurable channel that works best alongside direct mail, reinforcing messaging and driving timely digital response.
Social media
A precise, highly visual channel that puts your message in front of home movers at exactly the right moment, building brand awareness and driving response.
Beyond the data
The services that make your data work harder
Advanced analytics
AI-driven analytics that predict mover behaviour, improve targeting and support smarter acquisition and retention.
Planning & strategy
Data-led campaign planning that improves audience targeting, timing and performance.
Creative, print & mail services
End-to-end creative, print and fulfilment services for targeted, high-impact customer campaigns.
Post-campaign analysis
Clear campaign analysis that shows what worked and how to improve future performance.
JetStream
Our privacy-first identity resolution and data matching platform. JetStream enables organisations to match, maintain and activate customer records inside their own cloud environment.
Why Data Heads
30+ years of getting the moment right
30+ years of expertise in specialist home mover and residential property intelligence. 30M+ property and household insights. 3M home movers every year, with proven multi-sector success and ROIs consistently above 18%. We deliver actionable intelligence at the moment it matters most.
30+ years
Specialist home mover & property data expertise
3M
Home mover triggers tracked every year
18%+
Average ROI across sectors
Own the move. Own the customer.
The home mover moment is predictable, measurable and profitable. If you’re ready to turn home mover insight into growth, book a demo or speak to our team to see how Data Heads can help you acquire, retain and protect more customers.