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Consumer Universe

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Comprehensive alerts for home sales and rentals

Open the door to over 30 million households and access key property and household insights with The UK Household File

Introducing Consumer Universe

Direct mail has a broad reach across the UK, effectively targeting specific geographic areas and demographics. It is particularly effective in reaching older demographics who may not be as active online.

To get the very best from your direct marketing campaigns it is essential to use accurate and comprehensive prospect data and at Data Heads we have the very best data available in the market, with over 50 million UK adults and over 150 variables to target and select by, you can be rest assured our consumer data is perfect for your data-driven direct mail campaigns.

Unlock Consumer Universe benefits

Comprehensive & Reliable​

You can rely on our accurate, comprehensive whole of market coverage for both homeowner and renter movers. Our data contains over 2.5m property alerts per annum (based on 2021 figures), it’s sourced from several property portals and provides full information about each individual property at address level including the ‘status’ of the home move.

Proactive​

Match your customer data to our Mover Alerts file using JetStream, our key-to-key matching service, and you’ll receive an automatic flag on your database together with a daily ‘proactive alert report’ signalling they have placed their home on the market.

Understand mover status​

Mover Alerts will also update you when the progress of your customers move changes. e.g. initial listing, under offer, completion etc. helping you keep track of exactly where your customer is in their home mover journey and helping you meet their specific needs at every point.

Premium mover data​

If you need more information about the property being sold or rented our premium mover data service is available. It includes enhanced property details such as number of bedrooms, reception rooms and bathrooms, property type and tenure.

Save money​

Mailing goneaway data wastes large amounts of marketing budget; the costs of removing a record are far cheaper than production and mailing costs.

Fully Compliant​

​Mover Alerts data is held at address level only. It doesn’t contain personal information and is compliant with both the DPA and GDPR requirements

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