Comparing the Effectiveness of Direct Mail, Email, and Programmatic Marketing Channels in the UK
When it comes to going to market, businesses have a variety of channels to choose from. Among these, direct mail, email, and programmatic marketing stand out for their unique strengths and capabilities. Today I’m going to explore the effectiveness of each channel within the UK market, focusing on coverage, accuracy of targeting, cost, measurability, engagement, […]
Combating Customer Churn Using Data
Retaining customers is more crucial than ever. A recent report highlights key strategies for reducing customer churn, emphasising the importance of leveraging appended data to enhance customer records. This article will summarise the report’s findings and explore how appending data and enhancing it can help businesses maintain a loyal customer base. Summary of the Report’s […]
The Halo Effect: How Neighbours Influence the Adoption of Electric Vehicles and Solar Panels
In recent years, the adoption of electric vehicles (EVs) and solar panels has surged, driven by a combination of environmental awareness, technological advancements, and economic incentives. However, one often overlooked factor in this green revolution is the influence of social dynamics, particularly the halo effect. This psychological phenomenon can significantly impact consumer behaviour, leading to […]
The Rise of Home EV Charging in the UK and the Challenges of Identifying New Customers
As the UK accelerates towards a greener future, the adoption of electric vehicles (EVs) is on the rise. A crucial part of this transition is the availability of home EV charging points, which offer convenience and cost savings for EV owners. Let’s delve into the current landscape of home EV charging in the UK, the […]