Combating Customer Churn Using Data
Retaining customers is more crucial than ever. A recent report highlights key strategies for reducing customer churn, emphasising the importance of leveraging appended data to enhance customer records. This article will summarise the report’s findings and explore how appending data and enhancing it can help businesses maintain a loyal customer base. Summary of the Report’s […]
Marketers and GDPR – Heads in the sand?
Why are the country’s GDPR compliance plans stalling? Our advice – stick to the certainties.