Is Your Data Ready For AI?
A 2025 survey of data, BI and analytics trends across 1,795 business technology leaders has been released, and whilst there are some surprises in the placement of some of the trending topics, the top four are wholly what you’d expect given the emergence of AI over the last year or so. On a rating of […]
Combating Customer Churn Using Data
Retaining customers is more crucial than ever. A recent report highlights key strategies for reducing customer churn, emphasising the importance of leveraging appended data to enhance customer records. This article will summarise the report’s findings and explore how appending data and enhancing it can help businesses maintain a loyal customer base. Summary of the Report’s […]
Breaking Down Data Silos: Achieving a Single Customer View with JetStream
Organisational constraints such as siloed data and technology continue to hinder senior marketers. This is according to a recent report by Merkle (part of Dentsu’s annual CMO Navigator Report), which found that two-thirds of CMOs admit their companies still struggle with orchestration across marketing, media, and customer experience. This challenge persists despite the vast opportunities […]
The Power of Identity Resolution
The Power of Identity Resolution: Ensuring Accurate Customer Data Matching In the day in age where organisations are striving to be as data-driven as possible, businesses are constantly seeking ways to better understand and engage with their customers. One of the most effective tools in achieving this is identity resolution. This process not only helps […]
The Effectiveness of Direct Mail
Direct mail remains a powerful tool in the marketing arsenal, especially in the UK where it continues to deliver impressive results. Unlike digital channels, direct mail offers a tangible, personal touch that can significantly enhance engagement and response rates, but careful planning is essential to increase the chances of a successful campaign – “Right Person, […]
The Importance of Clean and Uniform Data when Leveraging AI
After spending the day at Big Data LDN a few weeks back, I put together a blog article about my three big takeaways for the show. One of the biggest focal points for me was the importance of making sure your data is fit-for-purpose when considering utilising AI within your business… so I decided to […]
Big Data LDN 2024 – The Important Bits
On Wednesday last week I visited Big Data London at London Olympia, and I wanted to take a few minutes to talk about some of the important bits that I took away from it.
Using Data to Identify Suitable Properties for Renewable Energy Solutions in the UK
In the quest for a sustainable future, identifying properties suitable for renewable energy solutions like solar panels and heat source pumps is crucial for companies offering renewable energy and insulation products. Leveraging data can significantly enhance the accuracy of this identification process.
Demystifying Identity Resolution in Data Cleanrooms
In the ever-evolving landscape of data analytics and marketing, the concept of data cleanrooms has emerged as a pivotal innovation. These secure environments allow companies to share first-party data in a neutral, privacy-compliant manner, enabling collaborative analytics without compromising individual data privacy. A key component of this process is identity resolution—the ability to match and […]