A 2025 survey of data, BI and analytics trends across 1,795 business technology leaders has been released, and whilst there are some …
Adrian Flux Case Study – Mover Alerts
Adrian Flux, the UK’s largest specialist motor insurance broker, leveraged our Mover Alerts data to identify customers moving home and during a two-month trial accurately pinpointed the optimal timing for offering home insurance to their customers, resulting in high engagement with their multi-channel marketing campaigns and an exceptional ROI.
Following the successful trial, Adrian Flux have committed to ongoing home insurance campaigns, strategically targeting customers at times of greatest need.
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The UK economy has been navigating turbulent waters following the most recent Labour budget. The budget, introduced by Chancellor Rachel Reeves, has …
When it comes to going to market, businesses have a variety of channels to choose from. Among these, direct mail, email, and …