Data Heads

The Importance of Clean and Uniform Data when Leveraging AI

After spending the day at Big Data LDN a few weeks back, I put together a blog article about my three big takeaways for the show. One of the biggest focal points for me was the importance of making sure your data is fit-for-purpose when considering utilising AI within your business… so I decided to […]

Unlocking Opportunities with UK Home Movers: A Strategic Approach for Businesses

The UK home mover market presents a golden opportunity for businesses to retain existing customers, acquire new ones, and mitigate bad debt. With a strategic approach, organisations can target home movers both before and after their move, ensuring they meet the unique needs of this dynamic customer segment. The Size of the Home Mover Market […]

Big Data LDN 2024 – The Important Bits

On Wednesday last week I visited Big Data London at London Olympia, and I wanted to take a few minutes to talk about some of the important bits that I took away from it.

Demystifying Identity Resolution in Data Cleanrooms

In the ever-evolving landscape of data analytics and marketing, the concept of data cleanrooms has emerged as a pivotal innovation. These secure environments allow companies to share first-party data in a neutral, privacy-compliant manner, enabling collaborative analytics without compromising individual data privacy. A key component of this process is identity resolution—the ability to match and […]