Is Your Data Ready For AI?
A 2025 survey of data, BI and analytics trends across 1,795 business technology leaders has been released, and whilst there are some surprises in the placement of some of the trending topics, the top four are wholly what you’d expect given the emergence of AI over the last year or so. On a rating of […]
Home Movers – The Perfect Marketing Target In A Challenging Business Environment
The UK economy has been navigating turbulent waters following the most recent Labour budget. The budget, introduced by Chancellor Rachel Reeves, has been marked by significant increases in public spending, financed through tax hikes and higher borrowing. While these measures aim to bolster public services and long-term economic growth, many companies are feeling the pinch […]
Comparing the Effectiveness of Direct Mail, Email, and Programmatic Marketing Channels in the UK
When it comes to going to market, businesses have a variety of channels to choose from. Among these, direct mail, email, and programmatic marketing stand out for their unique strengths and capabilities. Today I’m going to explore the effectiveness of each channel within the UK market, focusing on coverage, accuracy of targeting, cost, measurability, engagement, […]
Combating Customer Churn Using Data
Retaining customers is more crucial than ever. A recent report highlights key strategies for reducing customer churn, emphasising the importance of leveraging appended data to enhance customer records. This article will summarise the report’s findings and explore how appending data and enhancing it can help businesses maintain a loyal customer base. Summary of the Report’s […]
Breaking Down Data Silos: Achieving a Single Customer View with JetStream
Organisational constraints such as siloed data and technology continue to hinder senior marketers. This is according to a recent report by Merkle (part of Dentsu’s annual CMO Navigator Report), which found that two-thirds of CMOs admit their companies still struggle with orchestration across marketing, media, and customer experience. This challenge persists despite the vast opportunities […]
The Halo Effect: How Neighbours Influence the Adoption of Electric Vehicles and Solar Panels
In recent years, the adoption of electric vehicles (EVs) and solar panels has surged, driven by a combination of environmental awareness, technological advancements, and economic incentives. However, one often overlooked factor in this green revolution is the influence of social dynamics, particularly the halo effect. This psychological phenomenon can significantly impact consumer behaviour, leading to […]
The Rise of Home EV Charging in the UK and the Challenges of Identifying New Customers
As the UK accelerates towards a greener future, the adoption of electric vehicles (EVs) is on the rise. A crucial part of this transition is the availability of home EV charging points, which offer convenience and cost savings for EV owners. Let’s delve into the current landscape of home EV charging in the UK, the […]
The Power of Identity Resolution
The Power of Identity Resolution: Ensuring Accurate Customer Data Matching In the day in age where organisations are striving to be as data-driven as possible, businesses are constantly seeking ways to better understand and engage with their customers. One of the most effective tools in achieving this is identity resolution. This process not only helps […]
It’s time to Moooove!
Are you looking to place your brand in front of a highly receptive audience at the perfect moment? Moooove offers a unique opportunity to connect with new home movers right when they need your products and services the most. Here’s why partnering with Moooove could be a game-changer for your business. Moooove is an […]
The Effectiveness of Direct Mail
Direct mail remains a powerful tool in the marketing arsenal, especially in the UK where it continues to deliver impressive results. Unlike digital channels, direct mail offers a tangible, personal touch that can significantly enhance engagement and response rates, but careful planning is essential to increase the chances of a successful campaign – “Right Person, […]