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The UK
Household File
Home > The UK Household File
Open the door to over 30 million households and access key property and household insights
Introducing The UK Household File
Over 30M Households covering every UK home
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Valuable property and household insights at each address
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Completely GDPR compliant, built entirely from Census and other publicly available non-PII data sources
Built using address only property data and highly accurate non-personal modelled household variables (derived from Open Source data), the UK Household File (UKHF) gives you valuable consumer insight into property, lifestyle and attitudes to help you make better informed marketing decisions, whilst ensuring your business remains completely compliant with GDPR.
Our modelled household data includes key attributes such as household composition, occupation of householder, household income etc. When combined with our property data it creates the perfect dataset for analysts and marketers to apply and improve data modelling and enhance targeting.
Unlike similar products, all variables on the UKHF are calculated at individual property level, giving more granular and detail insights than postcode level data ever can.
Key variables from the UK Household File
- Geographic
UPRN
UDPRN
Postal Address & Postcode
Output Area
- Property
Property Type and Age
Council Tax Band
Energy Rating (Current and Potential)
Number of Beds / Baths / Receptions
Tenure
Floor Area
Presence of Solar Panels / EV Charger / Heat Source Pump
- Household
Household Income
Occupation
Household Composition
Marital Status
Age Bands
Unlock The UK Household File benefits
Accurate
Highly accurate replacement for non-compliant legacy geo-demographic and modelling variables.
Personal
Personalise your customer experience to improve retention, cross-sell and increase customer spend and value.
Communicate
Enrich what you already know about your customer and make better communication decisions with them.
Full Usage
Use across all online and offline channels, including digital advertising, email, TV on demand, direct mail and many more.
Powerful Analytical Data
The UK Household File is perfect for analysis and here’s why:
Detailed dataset
In addition to the detailed property information contained in the The UK Household File, we have developed a powerful dataset covering critical information such as:
- Household composition
- Property type & size
- Occupation of householder
- Age of occupants
- Household income
Analysis and modelling tools
It is then averaged across a number of properties of the same type in the same area to reduce statistical errors and create a robust outcome. The result is a profile for each property outlining the most likely values for each core variable for that property.
Data at this level of detail covering these core attributes provide modellers, marketers and analysts with powerful data which can:
- Replace non-compliant legacy profiling tools
- Enhance targeting using variables that make a real difference
- Provide depth for models and insight
Over 100 key data insights for every household
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Over 20 key property variables for every UK address
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Data points for UK residential households / properties
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Ready to learn more about the UK Household File?
Find out how the UKHF can help your business.
Enter your details today.
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