Our data products
UK Household File
Every UK address holds a story – who lives there, what the property’s like and what they might need next. Our UK Household File brings that insight together in one place, covering more than 30 million properties across the country.
The UK Household File is a comprehensive source of residential property and household insight covering more than 30 million UK properties. It combines physical property attributes with household-level indicators to support smarter targeting, modelling and prospect communications.
What it provides
- Property and household insight across more than 30 million residential properties
- More than 100 variables for audience identification, segmentation and modelling
- Data suitable for prospect campaigns, customer analysis and propensity modelling
- Specialist subsets for sustainability, off-grid homes, landlords and student properties
Specialist data subsets
Net Zero and green database
Identifies households that already have solar panels or EV charging points, are suitable for these installations, or show positive attitudes towards net zero and green initiatives.
Off-grid database
Identifies households that are not connected to mains sewage or mains gas, including properties using cesspits, septic tanks, oil, LPG or solid fuel.
Landlord database
Identifies residential properties managed by landlords and can provide landlord contact details, property-let types, and furnished or unfurnished let indicators.
Student property database
Identifies more than 620,000 residential properties let to students, with some properties linkable back to landlord records.
Ideal for
- Prospect targeting and customer segmentation
- Propensity modelling and campaign planning
- Identifying audiences for sustainability, off-grid, landlord or student property propositions
- Appending richer household and property insight to existing customer data
Own the move. Own the customer.
The home mover moment is predictable, measurable and profitable. If you’re ready to turn home mover insight into growth, book a demo or speak to our team to see how Data Heads can help you acquire, retain and protect more customers.