Our data products
Mover Alerts
The moment someone moves is the moment they’re most open to change. Mover Alerts tracks that moment as it happens, giving you a weekly, address-level view of who’s moving across mainland UK – so you can reach them before your competitors do.
Mover Alerts gives organisations a regularly refreshed view of households that are moving home across mainland UK. It consolidates data from major UK property portals into a single, deduplicated address-level source covering homeowner and private rental moves.
What it provides
- A weekly updated view of properties listed for sale or rent, under offer, sold subject to contract, let agreed, and completed
- Address-level data with no personal information attached as standard
- Coverage of around 3 million expected property sales and rentals annually
- Optional appended names, email addresses and mobile numbers using consented third-party data sources
- Matching to the UK Household File to add hundreds of property and household variables for targeting and modelling purposes
Why it matters
Households are most likely to review and switch essential services when they move. Mover Alerts helps campaigns reach prospects at the right point in the move journey, supporting timely communications for acquisition, retention and pre-debt activity.
Example variables
- Mover variables: Homeowner or renter status, time before move date, and time after move date
- Property variables: Property type, age, council tax band, estimated property value, new build status, number of rooms, solar panels and EV charging points
- Household variables: Household income, family composition, age, employment status, education level, affluence indicators and marital status
Ideal for
- Energy switching and new-home acquisition campaigns
- Customer retention before a household moves
- Early intervention where a moving customer may have outstanding arrears
- Targeted campaigns based on property, household and sustainability indicators
Own the move. Own the customer.
The home mover moment is predictable, measurable and profitable. If you’re ready to turn home mover insight into growth, book a demo or speak to our team to see how Data Heads can help you acquire, retain and protect more customers.