Power play: Winning the home mover moment before energy customers switch

The challenge

For energy suppliers, a customer moving home is one of the largest predictable churn events in the customer lifecycle. Around 11% of households move each year, creating a critical moment where suppliers can either lose customers, win new ones, or intervene before debt escalates.

In a representative supplier model with 4 million customer accounts and average annual revenue of £1,758 per account, home mover churn can quickly become a major commercial risk. If 11% of customers move in a year and around 30% switch supplier, that creates an annual loss of approximately 132,000 customers and puts around £232 million of revenue at risk. Over a typical seven-year move cycle, that exposure can rise to as much as £2.3 billion.

The solution

Data Heads combines UK home mover intelligence with predictive AI modelling to help our clients act at exactly the right point in the moving journey. Instead of treating all movers the same, suppliers can identify the households most likely to churn, target retention investment more effectively, and prioritise early action where the value is highest.